// Intro
WeKook is a combination of street flavors from around the world that brings a vibrant menu bursting with intense flavor that can surprise anyone with a dish that's a little bit different. The challenge was to design a logo that sum up the nature of the brand’s unique and eclectic dining experience.
// A concept and an identity
Make a brand that is base on the global street food trends, and cultural symbols associated with different cuisines. A vibrant and diverse color palette was selected to symbolize the variety of flavors. Bright and bold colors were used to convey energy, excitement, and the richness of the menu.
Multiple iterations of the logo were created, incorporating feedback from stakeholders. Adjustments were made to ensure the logo was versatile and effective across different mediums, from digital to print. This included testing on menus, signage, packaging, and digital platforms.
// Outcome
The final WeKook logo is a lively, dynamic representation of the brand’s unique offering. It captures the essence of global street flavors with a playful and energetic design that stands out and attracts attention. The logo not only represents the diversity of the menu but also evokes the excitement and joy of discovering new and intense flavors, perfectly aligning with the brand promise.
The logo exceeded our expectations! It brilliantly reflects our brand’s personality with its unique design. It's creative, memorable, and truly stands out. We couldn’t be happier!
