// Intro
WeKook's menu pulls street food from all over the world into one place. The logo needed to capture that: unexpected, a little different, a lot of fun.
// A concept and an identity
I built the brand around global street food and the cultural symbols tied to different cuisines. Bright, bold colors to match the energy and variety on the menu.
We went through a few rounds, testing the logo on menus, signage, packaging, and online, to make sure it held up everywhere.
// Outcome
The final logo is lively and a little playful, just like the brand. It captures the mix of flavors and the fun of trying something new, which is really what WeKook is all about.
"Okay this logo is just fun. It matches our food, it matches our vibe, people literally comment on it. Harvey got what we were going for almost immediately, which honestly surprised me."
Adnan Miah
Co-founder, WeKook
