// Intro
The Golf Collective is a community of golf industry pros pushing the sport forward.
// A concept and an identity
I got to know their mission and values first. Three things kept coming up: innovation, community, and excellence. The logo needed to speak to both longtime golfers and people just picking up the sport, and work across digital, merch, and signage.
// Outcome
Members responded well to the new logo. It's modern but still feels classic, which is exactly the balance the club wanted, tradition and forward motion, side by side.
"Working with Harvey was a genuinely collaborative process. He took the time to understand our members, our history, and where we're headed, and the final identity reflects all of that. It's elevated how our brand is perceived across the board."
Ruben Martins
Co-founder, The Golf Collective
