// Intro
The Golf Collective is a dynamic and innovative community of industry professionals dedicated to pushing the boundaries of what's possible in the golfing world.
// A concept and an identity
To understand the brand's core, I delved into their mission, values, and unique offerings. Key elements that stood out were innovation and technology, community and tradition, and excellence.
I design the logo to reflect their core values and appeal to a diverse membership base, including seasoned golfers and newcomers. Also it is versatile across various platforms, including digital media, merchandise, and physical signage.
// Outcome
The new logo was well-received by its members. It successfully conveyed the brand's core values of excellence, innovation, and community. The modern yet classic design resonated with both traditional golf enthusiasts and the tech-savvy younger generation, enhancing the club's overall brand identity.
The new logo perfectly captures our blend of tradition and innovation. It’s modern, memorable, and truly reflects our community's spirit. We’re thrilled with how it represents The Golf Collective’s vision.
