// Intro
Newhand needed a logo that felt like them: family-run, experienced, and personal.
// A concept and an identity
I built the identity around three things that matter most to them: family heritage, real industry expertise, and putting the customer first.
// Outcome
The final logo combines a hand and a flame to form the letter "N," paired with type and colors that feel trustworthy and personal. It's now on their marketing, their site, and their physical locations, and it fits.
"This business has been in our family for years, and Harvey actually took the time to understand that before he designed anything. The logo feels like us. Our customers notice it, our team's proud of it, and that means a lot."
Jayse Makhoul
Owner, Newhand Restaurant Equipment
