// Intro
The brand needed a logo that would encapsulate its rich history, commitment to quality, and the personal touch that comes from being a family-run operation.
// A concept and an identity
As a logo designer, my goal was to create a visual identity that reflects the essence of Newhand Restaurant Equipment—reliable, experienced, and customer-focused. Given the brand’s story and values, I focused on three main elements: Family heritage, Industry expertise, and Customer-centric approach.
The final logo design successfully embodies the essence of Newhand Restaurant Equipment. Putting the hand and the flame together to form a letter "n" icon, combined with the carefully chosen typography and color palette, conveys a sense of trust, expertise, and a personal touch—qualities that are central to the brand’s identity.
// Outcome
The Newhand Restaurant Equipment team was thrilled with the final logo, which they felt perfectly captured their brand's spirit. The logo has since been implemented across their marketing materials, website, and physical locations, helping to solidify their presence in the industry and resonate with their target audience.
The logo perfectly captures our brand's history, quality, and personal touch. It’s professional yet approachable, and truly represents who we are. We couldn’t be happier with the final design!
